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portada Creating Powerful Brands
Creating Powerful BrandsCreating Powerful BrandsCreating Powerful BrandsCreating Powerful Brands
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
496
Format
Paperback
Dimensions
23.1 x 19.1 x 2.3 cm
Weight
0.91 kg.
ISBN
1856178498
ISBN13
9781856178495
Edition No.
0004
Categories

Creating Powerful Brands

Malcolm McDonald (Author) · Leslie de Chernatony (Author) · Elaine Wallace (Author) · Routledge · Paperback

Creating Powerful Brands - de Chernatony, Leslie ; McDonald, Malcolm ; Wallace, Elaine

New Book Imported to New Zealand
Delivery: 31 Jul - 07 Aug Shipping: 5 to 6 business days.
NZ$ 212.17
Import costs and 15% GST included in the price ✅
NZ$ 212.17

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Synopsis "Creating Powerful Brands"

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.In this influential textbook, de Chernatony, McDonald & Wallace- Summarise the latest thinking and best practice in the domain of branding- Show how branding theories are implemented in practice with all new real marketing campaigns- Bring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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The binding of this edition is Paperback.

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