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portada Championing Science
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
268
Format
Paperback
Dimensions
22.6 x 15.2 x 2.5 cm
Weight
0.45 kg.
ISBN13
9780520298095
Edition No.
1
Categories

Championing Science

Roger D. Aines (Author) · Amy L. Aines (Author) · University of California Press · Paperback

Championing Science - Aines, Roger D. ; Aines, Amy L.

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Synopsis "Championing Science "

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.

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The binding of this edition is Paperback.

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