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portada Breakthrough Copywriter: A Field Guide to Eugene m. Schwartz Advertising Genius
Type
Physical Book
Author
Publisher
Year
2017
Language
English
Pages
110
Format
Paperback
Dimensions
22.9 x 15.2 x 0.7 cm
Weight
0.17 kg.
ISBN13
9781387028085
Categories

Breakthrough Copywriter: A Field Guide to Eugene m. Schwartz Advertising Genius

Robert C. Worstell (Author) · Lulu.com · Paperback

Breakthrough Copywriter: A Field Guide to Eugene m. Schwartz Advertising Genius - Worstell, Robert C.

New Book Imported to New Zealand *
Delivery: 22 Apr - 29 Apr Shipping: 3 to 4 business days.
NZ$ 63.42
* Import costs and 15% GST included in the price ✅
NZ$ 63.42
Delivery to any New Zealand address between Wednesday, April 22 and Wednesday, April 29
Origin: United Kingdom Import costs included in the price ✅
Delivery to any New Zealand address between Wednesday, April 22 and Wednesday, April 29.

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Synopsis "Breakthrough Copywriter: A Field Guide to Eugene m. Schwartz Advertising Genius "

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now

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