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portada Best-Worst Scaling: Theory, Methods and Applications
Type
Physical Book
Author
Publisher
Year
2015
Language
English
Pages
360
Format
Hardcover
Dimensions
24.9 x 17.8 x 2.0 cm
Weight
0.86 kg.
ISBN13
9781107043152
Categories

Best-Worst Scaling: Theory, Methods and Applications

Jordan J. Louviere (Author) · Terry N. Flynn (Author) · A. A. J. Marley (Author) · Cambridge University Press · Hardcover

Best-Worst Scaling: Theory, Methods and Applications - Louviere, Jordan J. ; Flynn, Terry N. ; Marley, A. A. J.

New Book Imported to New Zealand
Delivery: 04 Aug - 11 Aug Shipping: 5 to 6 business days.
NZ$ 199.58
Import costs and 15% GST included in the price ✅
NZ$ 199.58

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Synopsis "Best-Worst Scaling: Theory, Methods and Applications "

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.

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