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portada ALL AMERICAN ADS OF THE 70S
Type
Physical Book
Author
Illustrated by
Publisher
Language
English
Pages
640
Format
Hardcover
Dimensions
26.2 x 20.3 x 4.6 cm
Weight
2.45 kg.
ISBN13
9783836588607
Categories

ALL AMERICAN ADS OF THE 70S

Steven Heller (Author) · Jim Heimann (Illustrated by) · Taschen · Hardcover

ALL AMERICAN ADS OF THE 70S - Heller, Steven ; Heimann, Jim

5 estrellas - de un total de 5 estrellas 1 review
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Synopsis "ALL AMERICAN ADS OF THE 70S"

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Customers reviews

Danny Gonzalez Friday, September 09, 2022
Verified Purchase

Un libro sencillamente hermoso y sorprendente. Te transporta a esas épocas y entiendes la relación del aspecto publicitario con respecto a la situación que se presentaba en aquella década.

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The binding of this edition is Hardcover.

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