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portada Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial and Marketing Advancements
Type
Physical Book
Publisher
Author
Language
English
Pages
276
Format
Hardcover
ISBN13
9783031457371
Categories

Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial and Marketing Advancements

Galati, Antonino ; Fiore, Mariantonietta ; Thrassou, Alkis (Author) · Palgrave MacMillan · Hardcover

Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial and Marketing Advancements - Galati, Antonino ; Fiore, Mariantonietta ; Thrassou, Alkis

New Book Imported to New Zealand
Delivery: 17 Aug - 24 Aug Shipping: 5 to 6 business days.
NZ$ 381.00
Import costs and 15% GST included in the price ✅
NZ$ 381.00

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Synopsis "Agribusiness Innovation and Contextual Evolution, Volume I: Strategic, Managerial and Marketing Advancements"

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour. Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works' collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..

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